Yamaha targets 1.2 million units sales by 2017, expand rural base

Business Top Stories

logo3d-red-cmyk-cs3Yamaha is targeting 1.2 million units sales by 2017. Yamaha Motor India Sales is also planning to expand its distribution network in rural areas, media reports quoted Masaki Asano, the Managing Director of the group.
“We are targeting to sell 800,000 units this year. For 2016, the target is one million units and for 2017 it is 1.2 million units. Since 2008 we are following a top-down approach (focussing on the premium segment first and going down towards mass market),” Roy Kurian, vice president – marketing and sales at Yamaha Motor India Sales, told reporters.

According to him, the company is now focussing on the executive segment in the motorcycle segment with its new model 125cc Saluto priced at Rs.52,000. The company currently has around 400 dealers and the number would be increased by 150 outlets by the end of this year, Kurian added.

According to Kurian, the two-wheeler industry is expected to touch a total volume of 17 million units this year out of which the executive motorcycle segment would be around two million units. Asano added that the Indian two-wheeler market reached 16 million units in 2014, thereby, becoming the world’s largest two-wheeler market.

Leave a Reply

Your email address will not be published. Required fields are marked *